Why Parents Choose Lassig
Finding baby essentials you can genuinely trust isn't always straightforward. Between deciphering safety labels, worrying about durability, and wondering if that bath toy will turn into a mould factory within weeks — it's a lot to navigate when you're already juggling everything else.
Lassig takes the guesswork out of it. As a German family-owned brand, they've spent nearly two decades perfecting everyday products that parents actually need. No gimmicks, no flimsy plastics — just well-made gear designed with real family life in mind.
German Design, Everyday Practicality
What sets Lassig apart is the attention to detail. Their toddler backpacks come with padded adjustable straps, chest clips for proper fit, internal bottle holders, and name labels — the small touches that make the morning creche run that bit smoother. Materials are water-repellent and wipe-clean, because life with little ones is rarely spotless.
Safety runs through everything they make. Products are rigorously tested and certified to OEKO-TEX Standard 100, meaning fabrics are free from harmful substances. Bath toys and teethers are BPA-free, and the backpack range is PETA-approved vegan. It's the kind of quality you can feel — and the peace of mind you deserve.
The Lassig Range
Toddler Backpacks
Sized just right for ages two and up, these mini backpacks are perfect for nursery, days out, or little adventures. The About Friends collection features cheerful animal faces — including the Lassig Tiny Backpack About Friends Fox and Lassig Tiny Backpack About Friends Bunny — while the Tiny Drivers range brings vehicle-themed fun with fire engines, tractors, and propeller planes. Each backpack offers 3.5 litres of space, soft padded backs, and height-adjustable straps that grow with your child.
Bath Toys & Teethers
These natural rubber bath toys double as teethers and rattles — one toy, many jobs. The clever sealed design means no holes for water to sneak in, so no mould building up inside. Made from pure natural rubber and safe from birth, the ocean-themed collection includes the Lassig Natural Rubber Bath Toy Turtle and Lassig Natural Rubber Bath Toy Octopus. Textured surfaces support sensory exploration during tummy time, teething, and bath time alike.
Weaning Bibs
Mealtimes with little ones are messy — there's no way around it. Lassig's long sleeve bibs offer full coverage to protect clothes from purees, pasta sauce, and everything in between. The water-resistant coating wipes clean in seconds, while the flip-up catch pocket collects crumbs and spills. Sold in handy double packs, the Tiny Farmer and Little Mateys collections bring charming prints to the weaning journey. Machine washable at 40°C and certified to OEKO-TEX Standard 100.
Finding the Right Fit
Choosing age-appropriate products helps little ones get the most from them. Lassig bath toys suit newborns and up — ideal as a first teether or sensory toy. The backpacks work best from around age two, when toddlers are ready to carry their own bits and pieces. Long sleeve bibs are designed for the weaning window of six to twenty-four months, though plenty of parents find them useful for messy play well beyond.
Made for Real Life
Lassig products are built to handle the realities of family life — spills, tumbles, and daily wear. They clean up easily, last through multiple children, and look good doing it. Whether it's the first day at creche, a splash-happy bath time, or yet another spaghetti showdown, this is gear you can count on.
