Toys Worth Keeping
There's something special about a toy that earns its place – one your child reaches for again and again, that sparks new games each time, and still looks lovely when playtime's done. That's what drew us to Kids Concept. For parents looking for wooden toys in Ireland that combine thoughtful design with genuine quality, this Swedish brand delivers beautifully. Each piece feels considered: made to inspire, built to last, and designed with both children and homes in mind.
Swedish Design, Made for Play
Kids Concept was founded in Sweden in 2007 with a simple motto: "Let kids be kids." It's a philosophy that shapes everything they create – toys that invite children to imagine, explore, and play at their own pace.
Every toy is crafted from FSC-certified wood sourced from responsibly managed forests, finished with water-based, non-toxic paints that are safe for curious mouths and gentle on the planet. The Scandinavian design runs through each piece – clean lines, soft natural colours, and a calm aesthetic that blends into your living space rather than taking over.
These are Swedish wooden toys you'll be proud to have on display and happy to see played with for years.
Our Kids Concept Collection
We've selected Kids Concept toys spanning 12 months to 3+ years – covering active play, pretend play, and early learning.
Toddler Activity Toys
For little ones on the move, the Kids Concept Rocking Scooter brings retro style and balance-building fun from 18 months. The Animal Wood Train and Farm Animal Wood Train (with named characters like Mira the cow and Max the horse) offer push-along adventures from 12 months, while the Sorter Ring Truck pairs vehicle play with shape-matching challenge.
Pretend Play Favourites
From the Carl Larsson Collection – inspired by the beloved Swedish artist's warm paintings of family life – our Doll Wagons in classic farmhouse red or soft Scandinavian blue invite gentle role play from age 2. Quiet rubber-strip wheels and rotating front axles make them easy to manoeuvre indoors.
Educational Toys & Games
The Fishing Game builds focus and coordination with satisfying magnetic catches from age 2. For children 3 and older, the Calculus Board and Carl Larsson Abacus bring early maths to life through hands-on play – coins, tiles, and colourful beads turning counting into something enjoyable.
Finding the Right Fit
Kids Concept designs for specific ages and stages, so choosing is straightforward. Start with your child's age, then think about what lights them up: active, physical play; nurturing and storytelling; or puzzles and problem-solving. Open-ended toys like trains and wagons tend to grow with children longest, offering fresh possibilities as imagination develops.
The Joy of Open-Ended Play
The magic of these toys is there's no single way to play. A train becomes a parade, a wagon carries treasures to the moon, an abacus turns into a shop till. When toys leave room for imagination, children fill it with wonderful things. That's the Swedish way – and it's a joy to watch.
